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Peruse the small ads but don't get addicted to the porridge pot of infinite possibilities offered by the internet. Challenge yourself to do one slightly adventurous thing per week., Tinder is the harbinger of today's hookup-fuelled "dating apocalypse." But the truth of the matter is, hooking up isn't anything new (and may in fact be hardwired into our genetics).It uses all the data and information people put into the social network, without broadcasting anything to the rest of the social network.With that, the app "successfully manages to decrease the creepiness of communicating with strangers ten-fold," write two women on NYU Local.More than a quarter of new relationships in the UK now originate from talking on a dating website or app and for young adults, being single is practically synonymous with having a Tinder profile ( I personally know several very happy couples who met on Tinder and would not have met if it were not for the app.) However, like everything, it is a choice. At the beginning of the year, River decided to take a hiatus as dating was becoming a bit of a drag.“I was going on 2-3 dates a week and the hangover was killing me,” she jokes.“The stakes were higher, you had to be really sure that you liked that person and were willing to take the risk, therefore the reward was much sweeter and the risk, sometimes worth it,” she says.



A More Controlled Environment: The app only lets people who have mutually liked each other (based mostly on their photo) message each other.Here's how: Authenticity: Facebook's vehemence when it comes to real names and (general) culture of actual identities ensures that what you see is what you get."It connects through your Facebook so it made me feel a little more secure with the people being real," admitted Her Campus's Meghan Cramer while reviewing the app.Up until now dating apps, not to be confused with online dating websites, have had a male heavy demographic—that is, until Tinder came along.

Tinder is the latest in a slew of location based hook-up partner finding apps that use GPS to locate future sex-mates. But, it's different than Blendr, the other "Grindr for straight people," and the dozens of others of dating apps out there in one critical aspect: women are actually using it.

Tinder's founders bragged to us about the number of female users when it launched last October, and though they didn't have fresh numbers, the app has received a lot of vocal approval from women online, including female tech writer Jenna Wortham, who says "there’s something about Tinder’s simple, flirty interface that is undeniably fun." This acceptance might have something to do with the fact that unlike every other hook-up app out there, which were birthed by men, as Ann Friedman notes in So far hook-up apps haven't catered to women because they lack certain protections that the XX-demographic likes when meeting potential sexual partners, argues Friedman: "women want authenticity, privacy, a more controlled environment, and a quick path to a safe, easy offline meeting." Perhaps because of its single female voice, Tinder offers a lot of those things mostly by way of Facebook.