Updating d300 firmware


Of course there are criteria for compatibility, but because we think that the E-mount is a good technology, we think that the open format is good for the market and good for customers. All of those are made possible because of data from image sensors. The main imaging sensor is blacked out, 90% of the time by the mirror. We know that some people think we’ve neglected the APS-C market, but it’s just an issue of prioritization. Then the next year we introduced the a9, and the a7R III.But we think that the APS-C market, and APS-C customers are both very important, because the majority of the market is APS-C, and we’re developing many kinds of APS-C products, so please be patient – we will never ignore APS-C.At the recent CP show in Yokohama, we sat down with executives from several major camera and lens manufacturers. In our interview we discussed the new a7 III, as well as Sony's plans to attract more professional users, without ignoring entry-level and APS-C customers.The following interview has been edited slightly for clarity and flow.For a product aimed at a hobbyist, maybe it's less important but for the 400mm F2.8 we’re really dedicated to create a ‘monster’ lens.Sony was showing a prototype of its forthcoming 400mm F2.8 at CP , which Mr.We don't know how far out the new 400mm F2.8 sports lens is, but given recent sightings of at least one working prototype 'in the wild' at the winter Olympics, it could be pretty imminent.



What we mean is that any customer can use this model. I hope that many kinds of customer will be happy with this model, so we’re not strictly defining a target customer for the a7R III.The reality is that they are gritting their teeth at the thought of competition in what they’ve considered to be their space, and are forcing a smile on their faces when they say that competition is welcomed.They know that if Canon and Nikon intro higher end full frame mirrorless, that unless these cameras are dogs, which is unlikely, their universe of sales for their own product has significantly shrunken. But they can’t say can say it with a smile, because they know that canikon doesn't have the engineering resources to create a competitive ff milc anytime look at the weak eos-m lineup confirms canikon ff milc will only be robbing sales from canikon, the best that they can hope for is to stop their customers from jumping over to sony.As he correctly points out, some of the most useful features to emerge in the photography market in recent years could only have been possible thanks to mirrorless technologies, and Sony deserves enormous credit for developing and perfecting many of these technologies faster than any other manufacturer. Tanaka stress the importance of durability, as well as technology in Sony's high-end cameras.

Concerns have been raised about the ability of some of its products to withstand use in wet conditions, but clearly this is something that the company is mindful of – especially in cameras and lenses designed for professional use.

Tanaka sees as an essential weapon in Sony's arsenal of lenses if the company is going to attract professional sports photographers to the brand.